UCB East will shut its doors for the last time on February 9th. Many of its long-running shows have already given their final performances, victims of the inevitable programming cuts announced alongside the theater’s closure earlier this month. On February 15th, UCB will launch its new partnership with SubCulture, the West Village stage whose calendar currently features a smattering of concerts charging $35-$50 a head. Meanwhile most weekend tickets at UCB East and Hell’s Kitchen have quietly risen from $12 apiece to $14; tickets at the new venue will cost $14 on Fridays and Saturdays, and $7-$9 on Sundays. Starting next month in Los Angeles, UCB Sunset will go dark on Mondays; the Inner Sanctum will go dark Mondays and Fridays, save for a Friday diversity jam and certain events with paid admission, such as lectures and Q+As with famous comedians. UCB will seek to raise money by renting out those spaces and through two other measures described at the all-theatre meeting on January 12th: a new two-dollar-off promotion in which the final show of the night at each theater, if it is not sold out, will offer discounted tickets to audiences of the show preceding it; and Monday happy hour pricing at Birds, a bar adjoining the Franklin theatre, for UCB audiences and performers. Hovering around all these changes are the obvious questions: will they heal the wound or simply stanch the bleeding? What’s next for UCB?
What's Next For UCB?
What's Next For UCB?
What's Next For UCB?
UCB East will shut its doors for the last time on February 9th. Many of its long-running shows have already given their final performances, victims of the inevitable programming cuts announced alongside the theater’s closure earlier this month. On February 15th, UCB will launch its new partnership with SubCulture, the West Village stage whose calendar currently features a smattering of concerts charging $35-$50 a head. Meanwhile most weekend tickets at UCB East and Hell’s Kitchen have quietly risen from $12 apiece to $14; tickets at the new venue will cost $14 on Fridays and Saturdays, and $7-$9 on Sundays. Starting next month in Los Angeles, UCB Sunset will go dark on Mondays; the Inner Sanctum will go dark Mondays and Fridays, save for a Friday diversity jam and certain events with paid admission, such as lectures and Q+As with famous comedians. UCB will seek to raise money by renting out those spaces and through two other measures described at the all-theatre meeting on January 12th: a new two-dollar-off promotion in which the final show of the night at each theater, if it is not sold out, will offer discounted tickets to audiences of the show preceding it; and Monday happy hour pricing at Birds, a bar adjoining the Franklin theatre, for UCB audiences and performers. Hovering around all these changes are the obvious questions: will they heal the wound or simply stanch the bleeding? What’s next for UCB?